How AI Can Lead You Gently Down the Path of Wrong Decisions
The AI remembers details about your business. Its answers make sense. You feel like you’re both on the same page. But a conversation that feels productive can still lead you away from the problem you meant to solve. How does that happen, and what does it mean for the decisions you make along the way?
If I Can Tell AI Wrote It, Why Am I Paying You?
If I can tell AI wrote your marketing copy in the first few sentences, I’m going to wonder why I’m paying you. Use AI, absolutely. Just read what it gives you before you send it.
Prompting is not dead, respectfully
People keep declaring that prompting is dead. Maybe for simple tasks. But for learning, writing, strategy, and anything that gets better through back-and-forth, prompting is still very much alive.
Don’t use more AI than you need
Learn how to get better results from AI by matching its thinking effort to the task. Use lighter settings for routine work, turn up the reasoning for longer or more complex work, and switch models only when you truly need more capability.